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Research papers

Audience composition meters with personal push buttons

Tele-Metric Research Bureau Limited was founded specifically to tender for the continuous Television audience measurement contract in the United Kingdom. The two partners in the new company were the British Market Research Bureau Limited - which has...

Catalogue: Seminar 1982: Improving Media Research
Authors: John Bermingham, Klaus Liepelt
June 15, 1982
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Citation

Bermingham and Liepelt (1982a, June 15). Audience composition meters with personal push buttons. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/audience-composition-meters-with-personal-push-buttons